Documentation is part of the product surface
The usual split between marketing pages and technical content breaks down quickly for integration-heavy hardware. Buyers move between overview, interfaces, constraints and next-step decisions too often for that separation to work well.
Yuke is built so product, documentation and 3D inspection live in the same navigation model.
Why the viewer is not a novelty page
The 3D layer exists to shorten orientation time, not to decorate the site. It should support documentation, purchase decisions and compatibility review rather than compete with them.